Mats Pellbeck-Scharp

Head Of Corporate Sustainability

Sony Ericsson

            
Currently Head of Corporate Sustainability at Sony Ericsson Mobile Communications. Started working with mobile phones and environment when he joined Ericsson in 1997 as Environmental Manager in the Mobile Phones business unit.

He is project leader for the Swedish branch of industry-wide system for collection and recycling of mobile phones – “retur-telefoni” – which was rolled out in 1997 and set up to prepare for the upcoming EU regulation.

He wrote the first electronics industry supplier code of conduct and introduced new requirements to reduce the energy used by the charger when connected to the grid but not charging the product (so-called no-load power consumption)

He introduced the first phone free from BFR (brominted flame retardants) in 2002.
Over the years, he has been representing the company in various industry associations and programs such as the UNEP Basel Convention MPPI (Mobil Phone Partnership Initiative), securing compliance and that the company was well prepared for WEEE and RoHS regulations.

He launched the GreenHeartTM brand in 2009 as a way to communicate environmental performance of the complete portfolio as well as the company sustainability aspirations and achievements.